Die-hard WNBA supporters, fans of the former Detroit Shock, and those invested in the growth and history of women’s professional basketball.

GOAL: Reignite national buzz around the Shock legacy + Detroit’s expansion bid.

METRICS: 50K unique signups to National Shock Fan Registry; 10K unique signups to Detroit Youth Sports Census. Published and delivered across Michigan agencies.

Local fans invested in Detroit’s sports legacy — including the city’s history with and interest in the revival of women’s professional basketball locally.

GOAL: Rally local pride + demonstrate market demand for a franchise return.

METRICS: Host 10 free community screenings reaching 5K+ attendees; earn 20+ Detroit/Michigan-based media hits.

Young female athletes, coaches, and advocates for women’s sports equity who would find inspiration in the triumphs and losses of a professional women’s team.

GOAL: Inspire + equip the next generation of female basketball players across Metro Detroit.

METRICS: Sponsor 10 girls’ skills clinics with Shock alumni for 500+ participants; launch the SHOCKWAVE Scholarship (10 microgrants) for AAU/travel team fees.

Executives, investors, and marketers interested in the business dynamics of WNBA franchises and developing a women’s sports market.

GOAL: Prove the commercial case for women’s professional basketball in Detroit.

METRICS: Convene Detroit Women’s Sports Summit in Q2 2027 + publish brief on impact plan’s ROI; secure 3 corporate partners to underwrite ongoing impact tour.

Those who care about Detroit’s cultural and economic landscape, including the impact of sports on local communities.

GOAL: Preserve + celebrate the Shock’s legacy as part of Detroit’s cultural memory.

METRICS: Digitize + donate 100 hours of footage for Detroit Historical Museum; photo exhibit for 5-10 local public libraries; display film at Detroit Institute of Arts.